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The gold cap on the end of a Duracell battery helps anyone to easily recognize a great quality product. Duracell is renowned for exactly what their name describes: durable batteries. That is exactly what any photographer needs to capture the best picture, whether it be the surge power to create a bright enough flash, or the longevity of filming a wedding day. Questions? Call our customer service 7 days a week toll free at 1-800-515-BIAF.